Thursday, October 15, 2009

Reducing My Business's Carbon Footprint


For "Blog Action Day", the topic was Climate Change.

Granted, Blog Action Day has passed, but with world leaders meeting in Copenhagen, I thought I could still take this opportunity to share how I have managed to reduce my company's carbon footprint.

As a mobile massage therapy company, Athletic Rehabilitation Therapy is occasionally required to have the therapist drive to clients' homes or offices and sometimes the "office" is a community event or movie location. When I started my massage business, I drove as far east as La Canada and north to Sunland, south to San Pedro, and west to Woodland Hills. Even with a well maintained Honda Civic, that's a lot of miles and far too much time on the L.A. freeway.
  • By limiting my service area for individual massages to a 6 mile radius of Studio City, I have been able to reduce my driving and provide BETTER SERVICE to my local clients.
  • By offering DISCOUNTS TO COUPLES and GROUPS, I am able to help more clients more efficiently and cost effectively.
  • By encouraging clients to buy their own table and linens, I reduce the amount of items I need to carry.
So, those things are a benefit to me, but how do they benefit you?
  • Reduced time driving: creates a MORE FLEXIBLE SCHEDULE so I can accommodate last minute bookings more easily.
  • Group Discounts: YOU SAVE MONEY! At home spa parties are fun and relaxing and a great way of getting the benefits of a professional massage in the privacy and comfort of your own home. Chair massage in your office makes for energetic, less stressed, more productive employees.
  • Owning your own table reduces the amount of gear I have to gather together and transport and set up which allows me to SPEND MORE TIME WITH YOU. (I also offer a discount to clients who do this.)
How much time your massage therapist spends in her car may seem minor to some, but a relaxed therapist is a ready therapist, prepared to help you reduce stress, relax, and improve your general well being.

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